CES 2025 Media Briefing: Tech Giants Focus on Sustainability, Quantum Computing, and Human-Centric Innovation

In a packed media briefing session ahead of CES 2025's official opening, Consumer Technology Association (CTA) executives unveiled their vision for the world's largest tech showcase, highlighting quantum computing, sustainability, and AI as the driving forces shaping our future.

Record-Breaking Participation and New Horizons

"With over 4,000 exhibitors joining us this year, CES 2025 is set to be our most diverse and innovative show yet," announced Gary Shapiro, CTA's Vice President. The event introduces several groundbreaking partnerships, including collaborations with the Council of Fashion Designers and the World Quantum Conference, signaling tech's expanding influence across industries.

Innovation Awards Evolution

This year's Innovation Awards program has expanded to include new categories:

- Beauty and Personal Care

- Fashion Technology

- Industrial Equipment and Machinery

- Pet Technology and Animal Welfare

Most notably, AI-related submissions have surged by 50%, setting a new record and reflecting the technology's growing prominence.

The Quantum Leap

"Quantum computing represents the most significant technological advancement since the internet and HTTP," Shapiro declared. When asked about the seemingly disproportionate attention between AI and quantum computing, he explained that while AI's impact is immediate and visible, quantum computing's potential is more far-reaching.

"Quantum isn't just about computing power – it's about business transformation," Shapiro emphasized. "While generative AI is already enhancing productivity and helping control inflation, quantum computing will enable us to solve problems we couldn't even approach before."

Global Trade Amidst Political Tensions

Addressing concerns about international participation, CTA executives revealed that approximately 40% of exhibitors come from outside the United States, representing over 160 countries. Despite ongoing U.S.-China political tensions, Shapiro maintained an optimistic outlook on trade relations.

"As a trade-oriented organization, we believe in the positive impact of international commerce," he stated. "While we acknowledge national security concerns, we advocate for strong economic relationships and oppose special tariffs on consumer goods."

Post-COVID Evolution

CES has undergone significant transformation since 2020's fully digital pivot. "CES 2025 isn't just bigger – it's more purposeful," noted Kinsey Fabrizio, CTA's President. The organization maintains its commitment to transparency, promising independent audits of attendance figures after the event.

Sustainability and Human-Centric Innovation

A key theme emerging from the briefing is the focus on technology that serves humanity. CTA's partnership with the UN underscores this commitment, addressing fundamental rights, food security, water access, and healthcare improvements through technological innovation.

The AI Dual Track

The show will present AI innovations along two main tracks:

1. Consumer products and personalization technologies

2. Enterprise solutions for productivity and efficiency enhancement

"We're seeing AI's real-world impact already," Shapiro noted. "Combined with quantum computing, these technologies could revolutionize everything from medical research to cultural preservation."

Looking Ahead

As CES 2025 prepares to open its doors, the message is clear: while AI and quantum computing may be stealing the headlines, the true focus remains on how technology can create a more sustainable and equitable world. With over 300 conference sessions planned, covering everything from energy transition to generative AI, CES 2025 promises to be not just a technology showcase, but a glimpse into humanity's future.